The 3 Most Important Weekly GMB Maintenance Tasks You Shouldn’t Be Ignoring
Maintaining and optimizing your GMB profile can be overwhelming. From choosing the right primary category to getting your profile verified, it’s difficult to know where to start. With that in mind, we have created this GMB series to help you get started and make the most of your GMB listing.
As I’ve always stressed, choosing the right primary category and subcategories is perhaps the most critical step in the entire process. For example, if you want to attract roofing leads but your core industry is roofing, and construction, you need to choose ‘roofing contractor’ as your primary category instead of a Construction Company.
Another reason why GMB optimization is challenging is that you just can’t neglect the ongoing weekly tasks. If you want to see the most spectacular results for your business and crush your competitors into a fine powder, it’s important to perform some simple weekly tasks consistently.
Below are some of the crucial tasks (in no particular order) you need to carry out every week. Let’s dive right in.
1. Add New Images More Frequently:
This is probably the easiest yet the most effective thing you can do to ensure that your Google My Business listing keeps attracting leads like a well-oiled marketing machine. Just keep in mind that the more new images you upload, the more traffic you’ll attract to your GMB profile and website.
While you can add content in many forms including videos, articles, pictures, podcasts, and so on, adding real images of your business, projects, services, and products can help you build trust like nothing else.
Research shows that if you keep adding new relevant images every week, you can increase traffic to your GMB listing by as much as ten times. Nowadays, these images have also started appearing in the Search Engine Results Pages as Google uses them to help visitors locate local businesses.
That said; try to avoid any random photos or stock images as much as possible. You need unique and relevant pictures to make sure that the prospective customers will choose your business rather than your competitor’s.
For instance, if you want to add images for pipe jack repair, take “before” pictures of the pipe jack so that the visitors can see its previous condition before you repair it. Then upload the pictures where the shingles are all stripped off, and finally add some images of the new or repaired pipe jack.
Now, Google gives you the ability to add as many as ten images in every post and that’s more than enough to attract the attention of prospective customers. Aim to post at least ten new pictures every week in your photos section.
Here’s why straight from the Google:
“GMB profiles with at least 100 images get 500% more calls than profiles with lesser than 100 images.”
Why does this matter more in 2020 than ever before?
“Image search on Google in 2020 will be a massive 20% of all Google searches.”
Now, combine it with another mind-blowing fact:
According to Search Engine Land, “Google handles nearly 3.8 million searches per minute on average across the globe.” That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year!
As you can see the photos are a huge source of traffic in GMB. Now is the right time for posting more images than ever before. However, keep them unique, relevant, and high quality.
2. Ask Your Customers for Reviews:
When it comes to GMB, Reviews are the lifeblood of local businesses. The more the good reviews, the more will be the sales.
According to a study, 90% of the customers read online reviews before making a purchase. However, that not all! The frequency with which people are searching for reviews is also increasing every year.
A well-optimized GMB profile with tonnes of God reviews can drive hoards of new customers to your business every day. They might call you right from your GMB profile. Even if they are not in the buying mode right now, they are highly likely to visit your website to get more information about your products and services.
3. Use GMB to Build Credibility and Trust with Your Customers
Your GMB profile and website should work seamlessly to attract and convert new visitors into long-term loyal customers. To do this, your website and GMB profile must accomplish three basic things.
•Answer Questions
•Solve Problems
•Build trust
Besides, gathering as many reviews as possible for your GMB profile, make sure you respond to each one of them promptly.
Why? According to review trackers, “Over 44 percent of people are more likely to visit a business that regularly responds to customer reviews (both positive and negative)”.
Solve their most burning issues by answering their questions regularly and by showcasing helpful images and posts. Your GMB profile provides you with an opportunity to make your business more customer-friendly, learn what people like or dislike about your products, and everything else you need to improve your products and services to better fit the needs of your audience. Your GMB insights are an extremely valuable source of data for your business.
Now it’s Your Turn
There you have it – Some of the most crucial weekly maintenance tasks that can help you attract a consistent flow of new leads and sales every month. Let us know which technique from the list you want to implement right now. Give us a call today to know how you can boost your sales and leads by implementing time-tested digital marketing strategies.
