Are you taking advantage of Google LSA ads and all it has to offer?
In today’s digital age, having a strong online presence is vital for businesses in all industries, including roofing. One powerful tool that can help your roofing business stand out in local searches is Google Local Service Ads (LSAs). These ads appear at the very top of Google search results, making them highly visible to potential customers. In this blog, we’ve given you a step by step guide to setting up Google Local Service Ads for your roofing business, so you can start attracting more local customers.
Step 1: Check Eligibility
Before you can set up Local Service Ads, you’ll need to ensure that your roofing business meets Google’s eligibility criteria. Typically, this includes having the necessary licenses and insurance for your area. Google will also conduct background checks on your business and employees for added trust and safety.
Step 2: Sign Up for Google Local Services
To get started, visit the Google Local Services website (https://ads.google.com/local-services-ads/) and click on “Get started.” You’ll need a Google Ads account to proceed. If you don’t have one, you’ll be prompted to create one.
Step 3: Provide Business Information
Once you’re logged in, you’ll need to provide detailed information about your roofing business. This includes your business name, location, service areas, contact information, and a brief description of your services. Be sure to double-check the accuracy of this information, as it will directly impact your ad’s visibility.
Step 4: Set Your Budget
Google LSAs operate on a pay-per-lead basis. You’ll need to set a weekly budget based on the number of leads you want to receive. Keep in mind that the cost per lead may vary depending on your location and competition.
Step 5: Customize Your Services
Specify the roofing services you offer, such as roof repairs, installations, inspections, and more. You can also set your business hours and the areas you serve. This information helps Google match your ads with relevant search queries.
Step 6: Verify Your Business
To build trust with potential customers, Google will require you to verify your business. This may involve receiving a postcard at your business address with a verification code. Once you receive it, enter the code in your Google Local Services Ads dashboard to complete the verification process.
Step 7: Manage and Respond to Leads
Once your ads are live, you’ll start receiving leads directly through the platform. Promptly respond to inquiries and communicate with potential customers. Providing excellent customer service is essential for gaining positive reviews and repeat business.
Step 8: Monitor and Optimize
Regularly monitor the performance of your Local Service Ads through the dashboard. Adjust your budget, service offerings, and service areas as needed to maximize your ROI. Collect and showcase customer reviews to build trust and credibility.
By following these steps, you can set up Google Local Service Ads for your roofing business and increase your online visibility. Remember that LSAs are just one part of a comprehensive digital marketing strategy. Combining them with other tactics like SEO and a strong website can help your roofing business thrive in the digital age.
If you have any questions or need assistance with your digital marketing efforts, don’t hesitate to reach out to us here at Raise The Rank. Our team specializes in online marketing for roofing companies and can provide guidance and support to help you achieve your business goals.