How Local Service Ads, LSA appear in Search Results?
The most important question that most roofers have in mind is “How exactly does LSA work and is it possible to rank higher in search results?”
Here’s a brief explanation of Local Service Ads: As an advertiser, you need to select your industry, such as roofing, from the available service list. If someone searches for a service and it matches the criteria for your services, your ads will show up in their search results, maybe.
LSA ads do not populate for all search terms. Some of the type searches that will not return an LSA 3-pack is branded searches.
If searches do not get enough clicks Google is likely to remove LSA ads as well.
Popular searches like roof repair, roofing contractors, and roofing companies will most likely return LSA ads.
Unlike regular Google Ads, local service ads do not work on a pay-per-click model. Instead, you’ll pay for every lead generated by Google.
So, why should your roofing business need Local Service Ads? It has been found that LSA receives 13.8% of the total local clicks in the search results. One thing that differentiates local device ads from regular ads is that they don’t contain any links to the companies’ websites. Instead, they only contain the phone numbers of the company to communicate.
If you have messaging turned on a lead can also send a message directly through the LSA App.
Let’s look at some pro tips that will make your LSA ads stand out and get new clients predictably and consistently. These are a few of the ranking factors you must know to use and succeed with your Local service ads.