Services Your Roofing Company Needs To Grow & Make More Money
Digital Marketing and SEO Services for Roofers. This is a guide to all the services you can get with Raise the Rank, a digital marketing agency for roofing.
The roofing world has changed so much over the past six to ten years the overall roofing landscape does not even look the same.
This trend is only going to continue, will you be ready for the future?
Using A Roofing CRM For Better Management Practices
Did you know that using a roofing CRM alone could help you increase the volume of your roofing company by as much as 30%?
At Raise the Rank we developed our very own roofing CRM in 2013. SSA or Store Share Access is a proven roofing CRM that all by itself can make your roofing company grow by as much as 30%.
This is a staggering number just by implementing a roofing management system.
Some of the things SSA can help you with are listed here.
- Managing your roofing leads
- Putting together and managing roofing bids and estimates
- Managing communication within your roofing company
- Communication with all of your roofing clients
- Roofing job files & pictures
- Managing your roofing material orders and returns
- Managing roofing Trades, Crews and Jobs
- Managing your roofing supplements
- Accounting and Invoicing
- Sales team canvasing map
- Task calendars for all roof salesmen
- Managing company files and contacts
- Managing mortgage checks
- Full set of roof reporting
- Roofing CRM Mobile App
SSA will help you take a lead whether you are canvasing, or a Google lead, enter it into SSA and now you have a workflow you can see.
SSA gives you the ability to manage from one roofing bid to many. Never lose track of your roof estimates again. SSA can even let you email your roof bid to your client and the client can even sign the bid on your salesman’s mobile devise in SSA or in their SSA client portal.
Quickly send messages within your roofing company. You can easily send a message to a salesman or production or even email or text a roofing client.
All managed right for your SSA dashboard. This way you can keep all your email messages or text communications with your clients in one place.
Manage all your roofing files from one place. Like to use CompanyCam? Perfect, SSA is integrated with CompanyCam and any pictures you have in CompanyCam will download directly to your client’s client portal. Never have to email pictures and files to clients ever again.
Manage your roofing material orders and email them directly to your roofing distributer. Ever had a material distributor blow your install by not getting the material to you on time to start the job?
Know if and when your distributer gets your material order with a read receipt from SSA. This works just the same for your material returns.
Be able to set up a trade, crew and job in less than two minutes. We have seen many roofing companies using text messages or work order sheets to let a crew know where a job is and what to do.
Never again with our roofing CRM SSA. The jobs calendar in SSA will organize your entire roofing company and any crew will be able to login on any mobile devise to se where the job is and get their work order.
So many roofing claims nowadays must be supplemented. SSA makes this process easy to manage. Know what job has a supplement and who is doing it in seconds.
Manage your roofing company’s money with the SSA accounting section. Keep up with all expenses, payments and profits. Now you can back track the lead source and know where your advertising dollars are working best.
SSA lets you invoice a client and make a payment straight from the invoice from SSA. A client can pay with a debit/credit card or by E-check. E-checks are great because it is a small set fee normally around $15 even on a $20,000.00 roof job.
SSA even has its very own canvas map that comes with every SSA membership. You can use Spottio if you like or the free SSA version of a canvas map.
Manage your sales teams and time better with the SSA task calendar. The SSA task calendar integrates with your iCal or your Google Calendar.
Add all your important company files and contacts to one place with access to everyone in the company. Never have a salesman on the ground say he forgot his copy of the GL insurance. He can email it to his client right from company files in SSA.
Ever get a lot of money out to mortgage companies? Of course, you have if you own a roofing company. Now be able to track and manage all mortgage checks with SSA.
SSA has a full set of roofing reports you can get to in seconds. Know exactly where your money is in seconds.
Now this may be the best part of all. The all new PWA version of the SSA mobile App. SSA does it again by being the very first roofing CRM in the industry to go PWA on our mobile App.
With the new PWA version of SSA you have 100% functionality from desktop to the mobile version.
With the new PWA version of SSA you have 100% functionality from desktop to the mobile version.
Take the entire SSA program to the field with you. Never again have to say, if only it would do it on mobile.
Digital marketing for roofing has become a necessity rather than something only the big boys do.
Roofing has changed so much just in the past handful of years. When it comes to online marketing you really need some help.
Below are some of our services with a brief description of each.
Always feel free to contact us for help on your marketing goals.
Navigating the digital marketing world can be a time-consuming process if you don’t know what you are doing. Don’t try and tackle it alone. Raise the Rank and Chuck Magee offer digital marketing services that maximize search engine results, so your website gets a voice in a sea of digital content. Check out some of the digital marketing services available with Raise the Rank.
Search Engine Optimization (SEO)
It’s not enough to just build and maintain a website. Your target audience needs to be able to find it. That’s where search engine optimization, or SEO, can help your brand. If you want to improve your search engine ranking in the crowded digital spaces of major search engines, you’ll need expert help. Raise the Rank offers digital marketing services in SEO that enhances the visibility of your website for brand awareness. You can expect the use of SEO practices that drive organic results, such as infrastructure and content adjustments with quality content, relevant keyword implementation and white hat link building. With tested SEO strategies to drive organic results in unpaid search, Raise the Rank SEO digital marketing services can be your gateway for convertible sales.
Digital Marketing Strategy
Sometimes you need assistance putting all of your digital marketing devices together. Whether it be search engine optimization or content strategy, you want to have a plan to utilize digital marketing across all the channels you use. Raise the Rank helps you optimize your website by devising a digital marketing strategy approach that aligns with your marketing and business goals to enhance user experience.
It’s important to have a plan that incorporates creation, implementation and direction of your content, and this can be accomplished with a clear content strategy. When you use digital marketing services from Raise the Rank for planning your content and how to use it, you can expect to receive assistance with creating a variety of well-written, documented devices, such as content maps, buyer personas, editorial calendars and a brand story. Raise the Rank offers digital marketing services in content strategy development, so you can create and publish usable content that creates value for your customers.
SEO, digital marketing strategy and content strategy is just the tip of the iceberg for all the digital marketing services available at Raise the Rank. Let Raise the Rank help you engage your target audience with the digital marketing services you need.
Your Google My Business
Your roofing company’s Google My Business is your local SEO.
What do I mean by your Google My Business is your local SEO?
The number one ranking factor according to Google for a local search like, roof repair near me, is proximity.
This means Google is after the closest roofer near the searcher.
Next is Google reviews.
You just have to develop a plan to gather up more Google reviews and stick to it.
When the World Wide Web was in its infancy, a few great keywords were sometimes enough to get a website noticed. Now that companies from across the globe are competing, however, there could be millions of businesses targeting the same keywords. This is why it’s more important than ever to focus on local SEO, and here at Raise the Rank, our people are experts at targeting your local community.
Local SEO: The New Frontier
When potential customers are using search engines to find a product or service, they aren’t given results from around the country. Google location services now pinpoint where the consumer is searching from and provides results based on that location.
This makes local SEO more important than ever. Georgia businesses aren’t usually competing with those in California, but local competition can still be stiff. Unfortunately, ranking high on search engines isn’t as easy as simply tossing in a few keywords alongside city names. There’s much more to it, and companies that jump into this frontier now will have a distinct advantage.
More Than Just Keywords
At Raise the Rank, we realize that your competitors are all vying for local keywords. If this is all they’re doing, however, now is the time to go all in. From setting up your local business pages on sites like Google, Yelp and Yahoo Local to monitoring review sites and social media, there are countless search engine optimization tactics that can land your page at or near the top of local results.
As has always been the case with SEO, keywords are still important. This strategy, however, must be combined with tools such as search analytics and the long list of local SEO tactics Raise the Rank utilizes. Afterwards, your competition might just be left wondering why their targeted keywords don’t have them on top.
Get the Benefits of Local SEO
We at Raise the Rank focus on proven strategies to get your business noticed, which is why our experts are local SEO professionals. Google found that 50 percent of consumers who perform local searches visit stores within 24 hours.
Even more impressive is that 18 percent of local searchers actually make a purchase the same day. Local SEO isn’t a shot in the dark; it’s a proven technique that captures consumers right as they’re ready to buy.
Contact us at Raise the Rank today to get your local SEO on track and reach the people who might not even realize they’re looking for you.
When I say social media, I do mean the lead social platform is Facebook.
But not just a Facebook page for your roofing company then make a few posts and then maybe boost a few Facebook posts.
You need to be doing Facebook targeted ads.
Facebook targeted ads are producing incredible results right now, you need to be taking advantage of this powerful platform.
More basics About Social Media
While social media may have started out as an experimental platform, it now serves individuals all over the world. Facebook alone has over 1 billion users, so there’s little doubt that social media is here to stay. Thanks to these sites’ overwhelming popularity, businesses have a prime opportunity to reach their consumers on an all new level with social media solutions.
Social Media Isn’t Part-Time
Most social media platforms allow businesses to set up and run their own pages. This often gives novices the idea that they can periodically post to the platform and garner impressive results. Unfortunately, many find out the hard way that this isn’t as simple as it may seem.
Implementing social media solutions is a full-time job. Your clients and potential customers will not be engaged if you’re only sharing sporadically. And, as it turns out, sharing the wrong types of content will also result in minimal interaction or payoff. Rarely do business owners have the necessary time to devote to social media solutions, unlike the experts at Raise the Rank.
Social Media Solutions: More Than Interaction
One of the greatest benefits you’ll get from social media is the ability to interact with your clients. At Raise the Rank, though, we understand that interaction isn’t all that social media provides. When done correctly and combined with a strong content marketing strategy, your social media sites will lead to higher conversion rates, increased brand loyalty, lowered marketing costs and improved SEO.
Build a Social Media Empire
The professionals at Raise the Rank far too often come across simplistic social media business pages that are obviously doing little to nothing for the company. It’s not all about content and interaction, though; in essence, you must build a social media empire.
We can make this dream a reality. It’s not enough to simply have one social media page. Different consumers use different platforms, whether Facebook, Twitter, Pinterest or Instagram, which means you need to be on all of them at once. We’ll help you focus on the platforms that are proven to work for your industry.
Technology has created a new world for businesses, and social media solutions are now essential for any organization that hopes to be successful. Let the professionals at Raise the Rank take your social media game to new heights.
Lead nurturing will not only help you close more roofing leads it will help you close these roofing leads at a higher price.
Lead Nurturing Basics
Lead Nurturing is the process of developing a relationship with a buyer at every stage of the sales funnel, and through every step of the buyer’s journey. Lead nurturing focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
- 80% of new leads never become sales (MarketingSherpa).
- Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).
- Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
Effectively developing roofing leads in today’s buyer driven marketplace means establishing an instant connection with a potential roofing client. Nurturing your new roofing lead can take a cold client and warm them up or take an already warm client and make hot. Imagine your salesman running his appointment and the potential client has already gotten one to two messages from your company. You just became the most professional company they have ever seen.
When your salesmen or canvassers are in a neighborhood and knock a door and successfully set an appoint, they get the email address along with other client information and the lead nurturing instantly begins. Before you ever come back to run the appointment and do your demo the client has already gotten at least two to three emails to get them ready.
Email Marketing is Still One of The Best Ways to Communicate with an Audience:
Despite what some people think email marketing is still very alive and well. A very large 74% of consumers prefer to receive commercial communication via email (Merkle). Email marketing has an ROI of 4,300% while relevant emails drive 18 times more revenue than broadcast emails (direct Marketing Association & Jupiter Research)
How Marketing Automation Helps Nurture Roofing Leads:
A single salesman can build trust and maintain authentic conversations with maybe a small handful of leads. A salesman with help from the roofing company’s small team can handle a few more. But you need more leads in your funnel than this to keep growing. Marketing automation with SSA and Raise the Rank is a solution that allows your company to streamline and automate your marketing efforts and maximize your salesman’s potential with every lead run.
Small to mid-size businesses can usually keep track of a short list of leads, but as the business tries to scale up and the sales funnel gets wider at the top, nurturing leads in an authentic way becomes impossible for one person and even very small teams.
Nurturing Your Roofing Leads Can’t Wait:
As sales cycles lengthen, buyers become more informed by the internet and become independent, the case for strategic, effective lead nurturing continues to grow. If your company isn’t nurturing a buyer and your competitor is, odds are you lose the potential client to your competitor.
Let SSA and Raise the Rank make your sales team a lethal combination. Imagine taking a very average salesman and making him good just by nurturing your roofing leads as they come in. Be strategic with your marketing and become the first roofing company in your area to nurture leads and grow your company with the same number of salesmen.
Your brand is everything — literally and figuratively. Figuratively, your brand is what you have to show for your work. Literally, your brand is everywhere, from your website and business cards to your billboard and job ads. Your brand comes through in the customers you greet and the handshakes you make. It’s out there with your midnight tweet and your morning Facebook post.
In short, your promise — an expectation you establish for your current and potential customers. And that’s why building and implementing an effective brand strategy is essential to your success.
Brand strategy is the purposeful act of managing all of your company’s processes and communications in a manner that fulfills the promise made by your brand. It is a long-term plan for the creation of a successful brand that ensures you client satisfaction and business sustainability.
When we work on brand strategies at Raise the Rank, we unpack business goals and focus on determining the best way for a brand strategy to help achieve these goals. No matter what kind of success you seek for your business, a brand strategy must be part of the plan.
At Raise the Rank, we are intent on developing a brand strategy with a clear purpose and aim for a consistent yet flexible approach. We believe in producing a brand that inspires, one that connects to customers both mentally and emotionally. The brand should be in tune with what customers of today want and be ready to change with places and times. In the end, this is how a loyal customer base is achieved, and how you guarantee long-term success.
Get in touch with us to discuss how we can help you establish and manage your brand strategy or grow or transform your current strategy. At Raise the Rank, we have a talented team in place to analyze your business’ unique needs and goals, which enables us to build you a comprehensive and custom brand strategy: This is what will help you propel your business to a prosperous future.
Delivering relevant content that is valuable to your target audience is crucial for establishing your voice in the digital world. That’s why it’s key to have a strategy in place for your content. Raise the Rank offers content strategy services that take your branded content from standard to stellar. Here’s how:
Your content strategy should include more than just the services you offer. It should tell a story that is compelling and resonates with your target audience. Brand storytelling provides you with the opportunity to define your brand while inspiring your target audience or motivating them to achieve a goal, such as sharing your content with others. Raise the Rank incorporates brand storytelling in your content strategy to enhance user experiences and optimize your website for improved ranking in search engine results.
Documented Roadmap for Clarity
Having a content strategy “all in your head” is like writing in the wind. It’s challenging to analyze if a strategy is working for you (or not) if you don’t have a well-written plan. Whether it be an editorial calendar or a guide for key performance indicators, you want to make sure it’s documented so that you have a point of reference to measure the return on your investment. Raise the Rank provides you with a well-defined roadmap to enhance your website’s ranking and drive brand awareness that can lead to convertible sales.
Content that lasts beyond the latest trends in search and digital marketing is vital to driving traffic to your website. When you incorporate evergreen content in your content strategy, you’re increasing your chances of better search results beyond recent posts. Raise the Rank helps you customize a content strategy that optimizes your website to cater to customer needs by delivering content that addresses common issues they will face.
Sometimes you need content that is fresh and can resonant with the current mood of your customers. That’s where viral content can assist your content strategy. Raise the Rank offers content strategy services that help guide you through creating and implementing engaging yet quality content that is relevant to your brand and customers’ needs.
If you’re just starting out in the world of e-commerce or rebranding your web presence, you may be baffled about where to start, and that’s okay. You don’t have to ride the wave of digital marketing alone. Raise the Rank provides expert advice on devising and implementing your content strategy.
Understanding content strategy doesn’t have to be a task. Get the help you need today with Raise the Rank’s content strategy services.
Google Pay Per Click Management
Pay per click (PPC) is an online advertising system many websites (known as publishers) use to bill the businesses that advertise with them. With PPC, you are only charged when a visitor to the website clicks on your ad. In contrast, with cost per impression (CPM), you are charged for every thousand views of your advertisement. This advertising strategy is ideal for advertisers who want to focus on driving traffic to their website, an opt-in page, or other online landing page. The pay-per-click strategy can work particularly well for businesses with a set advertising budget, as you can set a monthly maximum and create your pay-per-click bid based on that budget.
How Pay Per Click Works
Most publishers use a third-party service to match them with advertisers who will be the best fit for the website and its audience; the most popular is Google AdWords. Website owners use Google AdWords to find advertisers, who place bids based on how much they are willing to pay for an ad click. As an advertiser, you set your maximum PPC amount and if you have the highest bid, your ad will be shown on the site. You will then pay the publisher based on that PPC amount and the number of clicks your ad receives. The most visited websites with the best keywords will be the most competitive for advertisers and will require a higher pay-per-click amount to secure advertising space.
PPC and Raise the Rank
Pay-per-click advertising can be an important part of your overall marketing strategy, as it brings new traffic to your site. Building a PPC strategy and campaigns that will provide the greatest return on your investment takes time and dedication, as well as an understanding of SEO and advertising. Raise the Rank can help you make the best of your resources to create an effective pay-per-click advertising campaign that matches your unique offerings and budget — as well as analyze your advertising campaigns and make suggestions for continuous improvement. Contact Raise the Rank today to discuss how we can boost your visibility with pay-per-click advertising.
Have you tried search engine optimization on your own, only to be overwhelmed by graphs, pie charts and a lot of statistics that seem like they’re in a foreign language?
Or maybe you’ve tried a different route, only to receive a monthly report with no explanation of what it means.
You’ve probably even gotten phone calls or emails “guaranteeing #1 ranking” on Google. But how do these so-called experts live up to that claim without completing comprehensive analytics on your entire website first?
To really understand SEO strategies, it’s important to realize that Google incorporates over 500 new algorithms every year. Do you really have the time to keep up with all those changes and run your business at optimal performance? That’s where Raise the Rank comes in.
Our guarantee includes long-term success, not a one-time ranking that you lose with the next algorithm change. Here are the key factors we analyze as part of our quality service to you:
- Content must be unique and rich.
- Quality backlinks must come from reputable sources and referring domains.
- Website is optimized for mobile and desktop.
- Pages load fast but above the fold on mobile.
- Using the new AMP Project to keep you at the top of the Google priority lists.
- Site issues that need to be resolved.
- Robust social media activity to keep your Google rankings high.
- Off-site content that supports your site.
Your Unique Campaign
After we perform our initial site analysis, we’ll set up a web meeting with you to establish goals, determine the plan that fits your needs, quote you a price and then get started on your unique, organic SEO strategy and campaign.
But we don’t just leave you guessing how you’re doing after that first meeting. At Raise the Rank, we don’t overwhelm you with stats or meaningless reports. We set aside a scheduled time every month for our SEO specialist, Chuck, to talk with you on a personal level to discuss your campaign. At your meeting, he’ll:
- Go over your weekly reports with you.
- Give you real-time assessments.
- Show you the progress your campaign has made.
- Discuss the goals of the campaign.
- Answer any questions you have.
So, ready to get optimized? Contact us now to set up your Raise the Rank campaign for success.
Reporting & Analytics
Search engine optimization is vital for any budding entrepreneur who wants to get noticed. At Raise the Rank, though, we recognize that utilizing common SEO tactics isn’t enough. Thanks to constantly changing search algorithms, you must stay on top of your SEO campaign’s effectiveness at all times. And with Raise the Rank’s SEO reporting, you can do just that.
SEO Reporting vs. Google Algorithms
If you’ve ever read about search engine optimization, you likely know that Google uses an algorithm to return the best possible results. What most business owners don’t know, however, is that this algorithm is constantly changing. In fact, there were five updates to Google’s algorithm in 2015, and 2016 is on track to have even more.
Without SEO reporting, you may never notice when a strategy that was paying huge dividends suddenly becomes obsolete. Google always tries to stay one step ahead of SEO experts, but at Raise the Rank, we utilize SEO reporting to ensure your site can adapt to whatever Google throws at it.
Discover What Works, and What Doesn’t
SEO reporting doesn’t just show the effects of algorithm changes; it also tells us what potential customers are responding to. A highly sought-after keyword means absolutely nothing if people aren’t searching for it. With SEO reporting, you will see exactly what’s working for your site and what isn’t.
The best part is that data can be collected on your content, such as blogs and videos, as well as your main website. Whether or not people see any of your online content rests squarely on search engine optimization. And if you’re able to see which strategy is paying off, you can save substantial money in your marketing budget.
Set Goals and Exceed Them
Far too many businesses simply engage in a few marketing strategies and hope for the best. At Raise the Rank, we recognize that more is necessary. Your company needs to have a goal in mind. Whether this is increased monthly website visits or capturing a higher spot on Google, it’s simply important to have something to strive for.
SEO reporting is how you’ll know if you’ve met your goals. Utilizing this information, we can make improvements on your marketing scheme and focus on continuing your success or getting it started. Knowledge is power, and the experts at Raise the Rank will ensure you have all the information necessary to make your SEO strategy a successful one.
Do you really know where your customers are coming from?
Maybe you see that a few people have liked your Facebook page. Or maybe your business has a Twitter following. Are you sure that’s where your traffic is coming from?
What about your Google AdWords campaigns? Sure, you get a report, but does it really tell you what drew people to those campaigns?
Do you run commercials on television? Radio? Do you take advantage of print ads? How do you know if your customers are driven to your website from those avenues or from somewhere else?
There is a way to gather information that will help you determine where your traffic comes from and how to increase it.
It’s called Analytics.
You’ve probably heard of (and maybe even tried) Google Analytics and other similar software. Most of these programs provide you with a plethora of reports:
- Number of visitors
- Source of traffic
- Bounce rates
- And lots of graphs with bars, arrows and wavy-colored lines.
But what they don’t tell you is how to make educated decisions about where and how your marketing budget can be used to grow your business.
At Raise the Rank, we believe that analytics should be the difference between collecting data and actually understanding that data.
Consider your marketing campaign like a football team. You’ve got multiple players all working together to get the ball into the end zone. They may have different functions, but you’d never put the quarterback out on the field all, alone would you. And you certainly wouldn’t be able to field a team if you only paid the quarterback and not the other players. And most of all, you wouldn’t stop playing after the first touchdown. You want to keep making those touchdowns, right?
When you use Raise the Rank for analytics reports, we help you understand the roles of your marketing “players” and help you devise a plan that gives you a winning edge. Our process includes:
- Identifying your business goals
- Understanding the metrics, you need to succeed
- Creating custom reports and dashboards with the data you need
- Tracking the impact of your offline marketing
- Providing training for you and your team
One of the highlights of our analytics process is helping you take advantage of multi-attribution funnels. Instead of just assuming that your channels are converting on the first visit, or that traffic is driven by a certain channel instead of an organic search, we show you how your players work together as a team. You gain valuable insights, see how visitors engage with your site and learn how to distribute your marketing budget.
Ready for analytics success? Contact us today to get the process started.