Increase Profits Through Lead Nurturing for Roofing Companies How It’s Done For 2019

Here you’re going to see advanced techniques in lead nurturing that only elite roofing companies are using. 

In fact, you will see how these very technics helped Roof Crafters increase contracts signed and more importantly, profits on each job. 

What is lead nurturing?

Lead nurturing for your roofing leads is taking a lead or opportunity and care for it every step of the way through the sales cycle.  

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I’m sure you all get emailed blogs posts on how to get 15 roofing leads in the next 15 days, 3 common ways roofers waste their marketing dollars, 3 reasons why roofers lose money with Google AdWords. 

These are all great but what about the leads you generate now? Every roofing company has some leads. What is your closing percentage? What is your cost to acquire a new roofing lead? What is the cost to actually get that lead from a lead to the jobs build calendar (customer acquisition cost)? 

Heard of lead nurturing but don’t really know what it is? Know a little about it but it seems overwhelming to implement? Not exactly sure what it can do for you? 

All of these are great questions. Here are a few staggering statistics.

80% of new leads never turn into a sale. Companies that excel at lead nurturing generate 50% mores sales ready leads at a 33% lower cost per lead. 

Sell your higher end roofs to a nurtured lead, no more 3-tab roofs here.

Sell more hip & ridge with warranties. This is what it is all about. More upgrades more money.

Imagine taking a cold roofing lead from Google or your company website, getting that lead immediate information on your company and by the time your salesman gets to the door the lead already knows everything about your roofing company. 

Sound like it’s just too much to keep up with? Too much to do by hand? Too good to be true? 

Learn How Lead Nurturing Is Done

OK, so you have now heard a little about lead nurturing, now you want to know how it’s done!

Check out what Roof Crafters of Baton Rouge Louisiana is doing!

Roof Crafters took this Google lead and entered into their CRM, their CRM immediately sent out a personalized welcome email and sent the status to our automated platform and within 30 minutes the automated lead nurturing platform started its job by sending out the first email to warm up this cold Google lead and make Chris and Roof Crafters something more and better than all the other roofing companies. 

By sending the right message at the right time to the right lead/prospect you increase your odds of closing the sale by 20-40%. 

Roof Crafters is sending out an email with Google reviews, a client video review and a complete installation video. Showing the lead/prospect how they are different and why it does not even make since to talk to anyone else.

By setting yourself apart from the rest of the roofing companies you build value in your services and the way you do business. 

It is not enough to just be a better company you must prove it before your lead will turn into a prospect and then a client. You must build trust to close deals.

At Watkins Construction and Roofing video is used for this. With Watkins Construction video builds trust. Video client reviews are strong. 

  • 51% of marketing professionals worldwide name video as the type content with the best ROI
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 64% of customers make a purchase after watching a branded video.
  • Social video generates 1200% more shares than text and images combined.
  • Video on a landing page can increase conversions by 80% or more. (via Wordstream)

What Does Lead Nurturing Help Accomplish For Your Roofing Company?

Targeted prospects/leads nurtured with targeted content produce an increase in sales opportunities of more than 20%.

Using targeted content for lead nurturing may seem obvious, but it’s something most companies are struggling with. 

We will build out all the content needed for your lead nurturing campaign. We have vast experience in content creation and will handle the massive amount of content needed for your lead nurturing campaign for you. 

Lead nurturing your roofing leads is much more than just a few emails and text messages. 

You will need landing pages for your website as well as all your social channels to deliver the same message. Our team will help develop your company’s entire digital platform so your message stays consistent across all of your digital channels from your website, Google PPC (pay Per Click), twitter, Instagram, Facebook, GMB (Google My Business) to your YouTube channel. 

Timely Follow Ups and More Touches With Automated Marketing 

The odds of a lead entering the sales process, or becoming qualified, are 21 times greater when contacted within five minutes versus 30 minutes after an inbound lead converts on your website. 

Our automated platform will insure your digital leads get followed up on immediately, not when someone can get around to it helping you be the first company to respond to their needs. 

It takes 8 touches to move a lead to a conversion on average, our automated platform helps you make more touches, warm up more leads and close more deals. 

89% of companies that align their sales and marketing lead nurturing efforts report measurable increases in the number of sales opportunities generated. (Source: Sales Performance Optimization Study)

Conclusion

I find digital marketing infinitely interesting.

The fast rate of evolution and the constant search for more business in an industry that just keeps getting more crowded is what keeps digital marketers and elite companies on their toes. 

And it’s amazing to think of how fast this practice has come in such a short time. 

We’ve gone from just running a new lead to incredibly complex techniques that run the gamut from a welcome email to a fully automated lead nurturing process. 

The points I’ve listed above should insure that you know what lead nurturing is, how it works and how we would deploy it in your business. 

Whether you are running a Google, social media lead or canvasing, creating a system that helps you out perform your competitors is what we are after. This should make for a comprehensive approach that’s necessary for succeeding at modern marketing. 

In turn you can expect a significant improvement in your closing ratio, net profit and all the benefits that come along with it.