Why you need a strong online presence. What is the absolute first thing you should be doing to market your roofing company and drive more leads?
Google My Business that’s what!
Why should you work your Google My Business first?
Working your Google My Business not only works your GMB, but also by default has you working your local search at the same time.
You must put your roofing business on the map, literally on the map.
If you don’t have a strong GMB how will you ever get in what is called the coveted snack pack or local 3-pack?
So, what is the snack pack or local pack and how do you get there?
When only three companies show up in a Google search and it is three stacked one on top of the other, this is called the Google local pack.
This is where you should be trying to get your roofing company.
If you have a strong Google My Business, your GMB listing may even show up as a knowledge panel for searches like roofers near me or roof repair near me.
This will never happen without working your Google My Business every week.
Check out some of our Google My Business clients:
Making sure you tell Google all about yourself is critical.
Make sure your categories are listed correctly and are relevant.
You do not want to just cram a bunch of non-relevant listing here, you will confuse Google.
Weekly posts are a great way to get more visibility.
Check out all the extra views this one post got. If this company was not doing weekly relevant posts these are views and potential clicks to their website, they would never have gotten.
Photos are another great way to get extra visibility to your Google My Business profile.
Check out all the views on these weekly pictures.
Again, this is all extra views this company is getting over everyone in their market.
Yes, you are reading that correctly. That is 7,000% more views than other roofers in their market.
Google is really high on image search right now; you need to be taking advantage of this by loading good pictures and videos every week.
What is the #1 thing you can be doing for your GMB and local search?
Getting more reviews that’s what.
So many roofing companies I see either have no Google reviews.
Or either not many, and most are bad.
This is a sure-fire way to kill your roofing company fast.
Having a well thought out and workable Google review gather up action plan along with an automated review platform are just two ways to start getting more Google reviews.
According to Google the most important local ranking factor in Google search is Google reviews.
Having more Google reviews will help you rank in the organic search results.
Anyone that is actively trying to get more Google reviews knows, they aren’t that easy to get.
You can beg, plead and try anything & everything and some, no matter how great of a job you did just will not leave a Google review.
SO, how do you get more Google reviews?
Partly just by having a plan and working it month after month.
You need to start with a monthly goal. How many opportunities a month do you have to get reviews?
Start off by going after 30% of this number but stay diligent.
Having an automated platform that makes follow-ups with your roofing clients is another great way to collect more Google reviews.
Conclusion
If you want to learn more about how to optimize and work your Google My Business, check out our GMB page on Raise the Rank.
Now I’d like to hear from you:
Which part of the plan stood out to you?
Or
Which part would you like to implement first? Let me know by leaving a comment below.
