These Pro Tips are in no special order But All Add Value
Pro Tip #1: Make a post each and every week. Never skip a week. If it is Thanksgiving or Christmas, make a post thanking your clients but make a post and always make a good post. Remember, in your posts, you are talking to your leads/prospects and trying to convert them into a client. Keep this in mind and it will help you stay diligent and focused. Always add value for anyone reading your posts. Don’t just say it’s a great day for a new roof and add a picture of a completed house. Who cares, get deep with why you should get a true hip & ridge shingle and not a three-tab on your hips. This is value and could even help with some upgrades.
Pro Tip #2: Make sure you have everything in your info section filled out. Take advantage of the business description and use as much of the 750 words allowed as you can. Be sure to stay ahead of your special hours and make sure the hours listed on your website are the same in your GMB this important to keep your NAP clean.
Pro Tip #3: Make sure you use the new service areas. If you are a roofer or remodeler you most likely service many areas, not just the city you live in. Be sure to add every city you serve no matter how small the city may be. Don’t get crazy and add 40 but list where you truly do go. If your GMB is strong enough and all the others are poorly worked maybe you can even get in the Google local pack in a nearby city, maybe?
Pro Tip #4: Additional tracking for your website stats. Again, I will only explain what and how to do this one. I will not show how to obtain the tracking tag. If you know how to obtain the tracking tag I will be happy to help you implement it, just contact me. You just add the tracking code to the end of your site URL. Then when you go to your Google Analytics you can have your GMB separated out and not have to dig for it.
Pro Tip #5: Add an appointment URL. You will need a third-party service like Acuity or Calendly. I use and like Acuity for all my calendar needs. Just go to Acuity.com and set up an account. You can use this account for your web visitors to set an appointment and Acuity will notify you. This is just one more service most others will not have, and Google will see you are maximizing your GMB. You can even use Google’s service, Google uses Appointy. It does not matter which one you use, just that you use one. Online booking even in roofing will grow over time and you will be the front runner.
Pro Tip #6: Make sure you add all the service you handle in the service sections. Add your services and then add a good description. Be sure to group your services and not just list without a heading. Be sure that your main service is at the top. So, start with roofing and add a good description then under roofing do roof repair and others like commercial roofing and so on.
Pro Tip #7: Google Ads extensions phone number. I will elaborate on a statement I made earlier in this post; you need to be running Google Pay Per Click Ads. If you’re in the roofing business you can make a lot of money by using Google Ads. It will cost you but watch your Google Analytics and see where you need to put your money. The Google Ads extensions phone number is a phone number your leads or clients can call straight out of your Google PPC Ads. If you can’t do this one yourself and most can’t get help, but this is one you need to get on top of. If not, you are losing money that could be in your pocket.
Pro Tip #8: You must connect your GMB account with your Google Ads account if you want to rotate an ad in the Google local pack. Yes, Google even runs an ad and I mean only one at the top of the local pack. The only way to get into this very important section is to connect your GMB and your Google Ads account. If you would like help, message me or leave a comment and I will be happy to help. It is too much to get into in this post, but this is one that can be huge for you. Even in other cities you can be at the top of the local pack, as of right now there is no way to be there other than be connected. Google has no special bidding at this time to stay at the top and may never, no way to know with Google.
I just wrote this in spring 2019 and now, in July 2019 I have seen as many as two paid ads in the Google local pack or what many call the snack pack. Also, in most metropolitan areas the Google Local Service Ads are up and running and Google is even putting these ads above the local pack. This is pushing the normally number one guy all the way to number three. You just have to be everywhere to win.
Pro Tip #9: Reviews. Reviews are huge, get you a service like our Review Us, BirdEye or any others that help gather more reviews through automation. A side note, just getting a service, ours or anybody else’s alone is not enough. You must as an owner or sales team leader push getting more reviews with your sales team and in your lead nurturing campaign. You need numbers and need to be at least a 4.4 star or higher. You can get and maintain a steady flow of Google reviews with some effort. Whatever you do, do not let some agency talk you into buying Google reviews. Google will eventually discover you did this and give you what I call the Google body slam, you could go into oblivion and quite possibly never recover from it.
Pro Tip #10: Add messaging to your GMB. This is one anyone can do without help. Some of your clients will really like this one- and over-time texting with businesses will get bigger and bigger and you will be ahead of your competition.
Pro Tip #11: Add ten good well thought out photos every week. What I mean by well thought out is, before, during and after photos of say a pipe jack repair. Tell a story through images and you will connect better with a prospect than just throwing random pictures in your GMB. Also, really try to get your clients to upload pictures of their own, Google really likes this one. Add one video every week. Your video can be a team member spotlight, video review from a client which is very powerful or even a short video during an install showing your leads and clients things about roofing only a roofer would know. Tell a story with your images and make sure you add good alt text and alt tags to every picture. I can just about guarantee you your competition is not going to do this. Most set up their Google My Business and never go back. That is a good thing for you because after reading this post, you are going to just crush your market with your GMB. You can also contact me for more on how to add Alt text and tags and what is a good Alt text.
Pro Tip #12: Always use the same Google account for all your companies Google products. Every tool Google has is called a product like Google Ads, Google Analytics or Google Console. If you set up our GMB and just leave it like so many do and forget the login credentials or say you had an agency set it up for you and you never got your login credentials you will not be able to take ownership of your GMB. If you have read this post it is most likely will never happen to you in the first place but if you find yourself in this very difficult spot now you will need help getting out of it. I had to go to Twitter once to get the Google My Business team to message me back. This is not a Google tool with an abundance of staff yet so you can just about forget getting someone on the phone unless you apply pressure like with Twitter. I did recover ownership of the account in question but there were lingering problems from losing ownership. Losing ownership and regaining it is a special post I am still working on and is quite deep. It can be very difficult to gain ownership of your GMB if someone else set it up and you have no login information. It can be done but is very hard. This is the main reason I say keep one account for each of your businesses. It is good to have different passwords just one Google account. If you have more than one, make sure you keep it saved in the cloud so you can always get back to it. I will have a future post and video just on how to accomplish this.
Pro Tip #13: If you are waiting on a postcard verification of your business do not fill out any business info, you could lose it all. Wait until you verify your account and then start working on it. If you start working your account prior to verification you could lose everything you do, so just wait it should only take a week to verify.
Pro Tip #14: Spamming Google My Business. Using a UPS Box or a rental house for an address is considered spam by Google. There are many other forms of Google My Business spamming that Google does not allow. This is my opinion, but I suggest if you are still doing this, stop. Google could and probably will suspend your account if they catch you. Even adding the city name in your business name is not allowed and many try this little trick. Be warned, your competitors can give you up to Google and probably will.
If I missed one please leave me a comment and let me know, I will be happy to add it in if I get one. I have tried not to get too technical here but for you guys that are really advanced and would like a deeper dive, shoot me a message I would love to chat with you.