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What Pay Per Click Means

Pay per click (PPC) is an online advertising system many websites (known as publishers) use to bill the businesses that advertise with them. With PPC, you are only charged when a visitor to the website clicks on your ad. In contrast, with cost per impression (CPM), you are charged for every thousand views of your advertisement. This advertising strategy is ideal for advertisers who want to focus on driving traffic to their website, an opt-in page, or other online landing page. The pay-per-click strategy can work particularly well for businesses with a set advertising budget, as you can set a monthly maximum and create your pay-per-click bid based on that budget.

How Pay Per Click Works

Most publishers use a third-party service to match them with advertisers who will be the best fit for the website and its audience; the most popular is Google AdWords. Website owners use Google AdWords to find advertisers, who place bids based on how much they are willing to pay for an ad click. As an advertiser, you set your maximum PPC amount and if you have the highest bid, your ad will be shown on the site. You will then pay the publisher based on that PPC amount and the number of clicks your ad receives. The most visited websites with the best keywords will be the most competitive for advertisers, and will require a higher pay-per-click amount to secure advertising space.

PPC and Raise the Rank

Pay-per-click advertising can be an important part of your overall marketing strategy, as it brings new traffic to your site. Building a PPC strategy and campaigns that will provide the greatest return on your investment takes time and dedication, as well as an understanding of SEO and advertising. Raise the Rank can help you make the best of your resources to create an effective pay-per-click advertising campaign that matches your unique offerings and budget -- as well as analyze your advertising campaigns and make suggestions for continuous improvement. Contact Raise the Rank today to discuss how we can boost your visibility with pay-per-click advertising.